You said it on our call: you are a builder, you do not enjoy marketing, and you need something that tests the market, puts a price on it, and writes the story in language that is not your technical speak. That is the whole job here. Plum does not need a brand campaign and it does not need you to become a marketer. It needs a narrow list of teams who already run agents, a message that sounds like you, and enough real conversations to tell you whether this is a business or a good tool. We run that motion. You keep building. Everything we produce, the list, the copy, the infrastructure, is yours whether we work together for three months or three years.
Plum is three weeks old, it runs, and it solves a problem its own builder had. What it does not have yet is a price, a named audience, or a single conversation with someone who is not a friend. Four things make closing that gap the highest-leverage move you can make this quarter, and none of them require you to become a marketer.
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Not a tool, an SDR, or a list. A working pipeline that runs every day. Below is exactly what happens between a technical founder on LinkedIn and a call on your calendar, step by step, with the systems doing the work named.
Our engagements usually run $10,000 to $20,000 a month, and that version is built for a company with a sales team, several audiences and a CRM to wire in. That is not what a three-week-old product needs. This is the right-sized version, and the scope is smaller on purpose rather than discounted.
The version where marketing becomes your job.
Doug as operator-CRO, plus the delivery team and the platform. One bill.
This is a starting point for the conversation, not a verdict. You have not priced Plum yet, and the market will move these numbers. What matters is the shape: a free tier that proves the idea, a team tier that reads as ordinary, and a top tier that is priced like developer infrastructure rather than a meeting seat.
Three engagements that match your shape. A product that works, a founder who would rather build than sell, and a pipeline that had to be manufactured rather than waited for. Every number here comes from the client record, not a case study page.
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Email and LinkedIn run in parallel under one operator. Ninety days is long enough to know whether the message lands and short enough that you have not bet the company on it.
Thirty minutes. We go through who I would put on the first list, where I would set the tiers, and what the first sequence would actually say in your words. If the shape is right, we start. If it is not, you keep the plan and the pricing work, and I have enjoyed the conversation either way. And send the Plum invite. I will use it.
One to 20 person teams is the right frame and it is still too wide for a first test. The teams who convert first are the ones who already run agents and have already been told no by their meeting tool. Four groups, all reachable, all able to decide in a day.
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